Advertising & Promotion Lead

This role reports directly to the Chairman who only communications in 中文. This role will handle Advertising & Promotion (A&P) for private company, not under Bonia Group of Companies, to drive branding campaigns, seasonal promotional activities. 一位富有经验且具有创意能力的 广告与推广经理 (A&P Manager),旨在为我们的时尚零售业务推动品牌建设、季节性促销活动及提升客户参与度。将负责制定整体营销策略、统筹线上与线下实体门店的活动执行,并优化与供应商及合作伙伴的关系。

Key Responsibilities 主要工作职责:

1. Campaign Strategy & Planning 活动策略与规划

Conceptualize and execute annual and seasonal A&P plans (e.g., Festive sales, New Season Launches, Pop-up events, Member Days) to drive foot traffic and boost retail sales volume. 构思并执行年度及季节性广告与推广计划(如节日促销、新品发布、快闪店活动、会员日等),以提升门店客流量并带动整体零售销售额。

2. Brand & Creative Supervision 品牌形象与视觉监督

Work closely with in-house designers, visual merchandisers, and external creative agencies to maintain strong brand aesthetics aligned with fashion trends. 与内部设计师、视觉陈列师(Visual Merchandisers)及外部创意代理机构密切合作,确保品牌视觉美感符合最新时尚趋势与品牌定位。

3. Digital & Social Media Marketing 数字与社交媒体营销

Oversee online advertising initiatives (Meta, TikTok, Xiaohongshu/RED, Google Ads) and collaborate with key opinion leaders (KOLs) and fashion influencers. 统筹线上广告投放(如 Meta、TikTok、小红书、Google Ads等),并与网络红人(KOL)及时尚博主展开深度合作。

4. Mall & Event Activation 商场与现场活动统筹

Coordinate with mall management, event vendors, and internal store operation teams for in-store displays, roadshows, and promotional pop-ups. 与各大商场管理层、活动承包商及内部门店运营团队保持紧密协调,负责店内陈列、巡回展销会(Roadshows)及快闪店的搭建与推广。

5. Budget & ROI Management 预算与投资回报率管理

Allocate and monitor the annual A&P budget, tracking ROI and performance metrics for all promotional initiatives. 合理分配并监督年度广告与推广预算,定期评估各项营销活动的投资回报率(ROI)与业绩指标。

6. Copywriting & Communication 文案创作与多语言沟通

Craft multi-lingual promotional content, press releases, and marketing collateral tailored to local consumer segments. 撰写针对本地不同消费群体的多语言宣传文案、新闻稿及各类营销材料。

7. Ad-hoc Marketing Support 其他营销支援

Perform any other ad-hoc marketing duties and tasks as assigned by management. 执行管理层安排的其他临时性营销相关工作与任务。

Requirements

• 5+ years of experience in A&P, Marketing, Brand Management, or Retail Marketing.
• Proven experience in campaign planning and execution, including seasonal and festive promotions.
• Strong knowledge of digital marketing and social media platforms (Meta, TikTok, RED, Google Ads).
• Experience working with KOLs, influencers, creative agencies, and vendors.
• Good understanding of fashion trends, branding, and visual merchandising.
• Strong project management and event coordination skills.
• Experience managing marketing budgets, ROI, and campaign KPIs.
• Excellent copywriting and communication skills, with multilingual ability preferred.
• Strong negotiation, stakeholder management, and teamwork skills.
• Creative, proactive, commercially driven.