ASSISTANT MANAGER, MARKETING

Job Requirement

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Real Estate, or a related discipline.
• Minimum 5 to 7 years of experience in property sales and marketing, preferably within the property development industry.
• Proven experience in planning and executing integrated marketing campaigns across both digital and conventional channels.
• Strong knowledge of social media management, digital marketing, content creation, and online advertising platforms.
• Experience in organizing and managing property launches, roadshows, exhibitions, events, and promotional activities.
• Familiarity with outdoor advertising activities, including hoardings, billboards, buntings, directional signage, and other promotional assets.
• Strong understanding of market research, competitor analysis, consumer behaviour, and marketing strategy development.
• Experience in coordinating with external agencies, vendors, and internal stakeholders to deliver marketing initiatives effectively.
• Excellent communication, presentation, interpersonal, and stakeholder management skills.
• Strong project management, planning, and organizational skills with the ability to manage multiple projects simultaneously.
• Self-motivated, proactive, and results-oriented with strong problem-solving abilities.
• Demonstrated leadership capabilities with experience in mentoring and guiding junior team members.
• Proficient in Microsoft Office applications and digital marketing tools.

Job Responsibility

• Plan and execute marketing campaigns and promotional activities across digital and traditional channels.
• Support the implementation of advertising, social media, public relations, events, roadshows, exhibitions, and property launches.
• Collaborate with Group Branding & Communications to develop marketing collateral and promotional materials.
• Manage and maintain the company's social media platforms, including Facebook, TikTok, Instagram, and Xiaohongshu (XHS).
• Liaise with external social media agencies to enhance project visibility and campaign effectiveness.
• Monitor market trends, competitor activities, and customer insights to recommend effective marketing strategies.
• Identify and leverage new digital platforms and marketing technologies to expand audience reach.
• Plan and execute product and project launches, including marketing materials, sales support tools, and launch campaigns.
• Work closely with internal stakeholders to ensure smooth execution of marketing initiatives and project launches.
• Coordinate outdoor marketing activities, including hoardings, billboards, buntings, directional signage, and other promotional assets.
• Monitor and maintain outdoor advertising materials to ensure brand consistency and visibility.
• Lead, mentor, and support junior marketing team members to achieve departmental objectives and drive continuous improvement.