Routiqo

Assistant Vice President, CRM Solution & Delivery, Strategy, Group Global Banking

Maybank

  • Kuala Lumpur
  • Full-time

Job Responsibilities:

  • Translate complex Corporate & Investment Banking requirements into clear functional specifications aligned with the division’s digital strategy.
  • Drive the end-to-end CRM enhancement roadmap, coordinating internal teams and vendors to ensure timely and governed delivery.
  • Design standardized regional tracking frameworks and oversee data integration to ensure accurate reporting and consistent market visibility.
  • Partner with CC and Product Sales teams to gather requirements, prioritize enhancements and manage stakeholder expectations.
  • Lead end-to-end User Acceptance Testing (UAT) while proactively managing project risks and dependencies.
  • Drive change management, user adoption and continuous workflow improvements through automation and CRM enhancements.

Job Requirements:

  • Experienced in Business Analysis and Project Management, specifically within CRM transformation or B2B financial services.
  • Deep understanding of the Wholesale Banking sales cycle, including deal origination, credit pipelines and regional account planning.
  • Proven experience in Agile/Scrum methodologies; ability to manage project governance while remaining hands-on in functional design and backlog grooming.
  • Proficiency in project management tools (e.g., JIRA, Confluence) and a strong grasp of CRM functional configurations and data mapping logic.
  • Exceptional capability to explain technical constraints to business leaders while providing clear, execution-oriented instructions to development teams.
  • Certifications (Preferred): PMP, PRINCE2, or Agile Scrum Master (CSM) certifications are highly advantageous for this hybrid functional-PMO role.

Skills

  • Agile
  • Business Analytics
  • Crm
  • Atlassian
  • Project Management