Asst Mgr/Snr Asst Mgr (Admissions & Srvs) (Contract till 31 Dec 2029), OPGPP

Description

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together – building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities – all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Admission Counselling
• Support the admissions counselling activities for assigned Schools, programme clusters, and priority regions.
• Advise prospective students and admitted candidates, conduct information sessions with faculty, and support conversion efforts.
• Provide high standard of service and customer experience to prospective candidates, addressing their queries promptly and effectively.
• Serve as the primary admissions liaison for Deans, Academic Directors, and programme offices, ensuring consistent communication and service standards.
• Yield Management
• Support the planning, coordination, and implementation of targeted yield activities to maximise offer acceptance and enrolment rates across assigned programmes and regions.
• Support and execute engagement strategies (e.g. conversion events, personalised follow-ups, student and alumni sharing sessions) to strengthen admits’ commitment.
• Monitor offer-to-accept and accept-to-enrol conversion data, analyse trends, and recommend tactical interventions to improve yield outcomes.
• Application and Scholarship Services
• Oversee the end-to-end application process, including document checks, credential verification, interview and test coordination, and offer issuance.
• Support the administration of scholarships and financial aid schemes, providing applicants with timely and accurate information to support decision-making and yield.
• Ensure adherence to admissions policies, quality assurance standards, and regulatory requirements.
• Student Pass Management
• Oversee the application process for student passes for assigned PGP programmes.
• Address and resolve administrative issues and queries related to student pass applications.
• System, Data and Admin Support
• Track service-level metrics and provide analytics to inform admissions and recruitment strategies.
• Provide administrative, budgeting, and logistical support to the Admissions and Marketing & Recruitment teams.
• Cross Functional Work
• Adapt admissions processes to reflect the cultural, regulatory, and operational nuances of assigned regions.
• Apply programme-specific knowledge and judgement during selection and conversion to uphold admissions standards.
• Partner closely with Deans, Academic Directors, and other stakeholders to ensure alignment on admissions outcomes and objectives.
• Other duties as assigned.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline with at least 3 years of relevant experience in admissions, student services, or programme management, preferably in a university or higher education environment.
• Demonstrated experience in end-to-end admissions management, including applicant counselling, evaluation, and offer administration.
• Prior exposure to scholarship administration or financial aid processing will be an asset.
• Knowledge:
• Strong understanding of admissions policies, processes, and quality assurance standards in higher education.
• Proficiency in CRM systems and student information systems, with the ability to manage data integrity and workflow automation.
• Familiarity with international education markets, including cultural and regulatory variations in applicant qualifications.
• Knowledge of data analysis and reporting tools to support evidence-based decision-making.
• Skills:
• Excellent communication, interpersonal, and advisory skills, with the ability to engage effectively with prospective students, faculty, and other administrators.
• Strong organisational and project management abilities, with keen attention to detail and process efficiency.
• Analytical mindset with data-driven problem-solving skills.
• High level of integrity, confidentiality, and sound judgment in handling sensitive applicant information.
• Collaborative, proactive, and adaptable, with the ability to perform in a fast-paced and cyclical work environment.

Responsibilities

• Admission Counselling
• Support the admissions counselling activities for assigned Schools, programme clusters, and priority regions.
• Advise prospective students and admitted candidates, conduct information sessions with faculty, and support conversion efforts.
• Provide high standard of service and customer experience to prospective candidates, addressing their queries promptly and effectively.
• Serve as the primary admissions liaison for Deans, Academic Directors, and programme offices, ensuring consistent communication and service standards.
• Yield Management
• Support the planning, coordination, and implementation of targeted yield activities to maximise offer acceptance and enrolment rates across assigned programmes and regions.
• Support and execute engagement strategies (e.g. conversion events, personalised follow-ups, student and alumni sharing sessions) to strengthen admits’ commitment.
• Monitor offer-to-accept and accept-to-enrol conversion data, analyse trends, and recommend tactical interventions to improve yield outcomes.
• Application and Scholarship Services
• Oversee the end-to-end application process, including document checks, credential verification, interview and test coordination, and offer issuance.
• Support the administration of scholarships and financial aid schemes, providing applicants with timely and accurate information to support decision-making and yield.
• Ensure adherence to admissions policies, quality assurance standards, and regulatory requirements.
• Student Pass Management
• Oversee the application process for student passes for assigned PGP programmes.
• Address and resolve administrative issues and queries related to student pass applications.
• System, Data and Admin Support
• Track service-level metrics and provide analytics to inform admissions and recruitment strategies.
• Provide administrative, budgeting, and logistical support to the Admissions and Marketing & Recruitment teams.
• Cross Functional Work
• Adapt admissions processes to reflect the cultural, regulatory, and operational nuances of assigned regions.
• Apply programme-specific knowledge and judgement during selection and conversion to uphold admissions standards.
• Partner closely with Deans, Academic Directors, and other stakeholders to ensure alignment on admissions outcomes and objectives.
• Other duties as assigned.