Department Head_Corporate Sales
Sembcorp Group
Corporate Sales Manager
Segment: The Singapore Mint
Region / Country: Asia — Singapore
Location: The Singapore Mint, 20 Teban Garden Crescent, Singapore 608928
Reports To: Head of Sales
About Sembcorp
Sembcorp is a leading energy and urban solutions provider headquartered in Singapore. Led by its purpose to drive energy transition, Sembcorp delivers sustainable energy solutions and urban developments by leveraging its sector expertise and global track record.
Join The Singapore Mint
As a wholly owned subsidiary of Sembcorp Industries, The Singapore Mint produces high-quality coins and medallions, blending advanced technology with skilled craftsmanship. Founded in 1968 and globally recognized through multiple accolades, it also offers a range of currency-related gifts and collectibles.
Purpose and Scope
Lead the Corporate Sales function to grow revenue, profitability and strategic customer relationships by shaping go-to-market strategy, strengthening sales execution and coordinating cross-functional delivery across corporate, institutional and government customer segments.
Key Roles and Responsibilities
- Define
and execute the corporate sales strategy, annual operating plan and channel priorities aligned with business goals, product portfolio and market opportunities.
- Lead,
coach and develop the Corporate Sales team through clear targets, pipeline reviews, account planning, performance management and capability building.
- Drive
new business development across corporate, institutional and public sector accounts by identifying opportunities, qualifying leads and converting strategic prospects into long-term customers.
- Manage
key accounts and executive customer relationships to increase retention, wallet share, contract value and customer satisfaction.
- Oversee
sales pipeline governance, forecasting accuracy, pricing discipline and deal review processes to improve conversion, margin performance and commercial visibility.
- Partner
with Product Development, Procurement, Operations, Marketing, Finance and Licensing teams to deliver proposals, fulfilment plans and commercially viable customer solutions.
- Lead
tender, proposal and contract management activities, including bid strategy, commercial terms review, risk assessment and compliance with internal approval requirements.
- Monitor
market trends, competitor activity and customer demand across gifts, collectibles, licensing, bullion and related product categories to inform market expansion plans.
- Establish
sales KPIs and management reporting for revenue, gross margin, pipeline health, win rates, receivables and team productivity, and implement corrective actions where needed.
- Strengthen
sales operations and governance by standardising CRM usage, account data quality, sales processes and documentation practices.
- Support
strategic partnerships, enterprise negotiations and cross-border opportunities where relevant to expand market presence in line with business priorities.
- Contribute
to continuous improvement of commercial capabilities, including sales playbooks, onboarding, training and collaboration practices.
Qualifications & Requirements
- Degree
in Business, Marketing, Sales Management or a related discipline.
- 8-10
years of B2B sales experience, including experience in complex solution selling, account management or commercial business development.
- 3-5
years of experience leading or managing a sales team with responsibility for target setting, coaching and performance outcomes.
- Demonstrated
experience managing corporate, institutional or government accounts.
- Proven
track record of achieving revenue, gross margin or profitability targets through disciplined pipeline and account management.
- Experience
in one or more relevant sectors or product areas such as corporate gifts, premium incentives, collectibles, commemorative products, licensing, IP products, precious metals or bullion is advantageous.
- Experience
in government procurement, tenders or regulated commercial contracting is advantageous.
- Strong
skills in sales leadership, strategic planning, negotiation, stakeholder management and commercial decision-making.
- Ability
to analyse sales data, build forecasts, manage budgets and translate insights into action plans.
- Proficiency
with CRM systems, spreadsheet analysis and presentation tools.
- Strong
written and verbal communication skills, with the ability to develop proposals and present to senior stakeholders.
- Ability
to work cross-functionally, manage multiple priorities and operate effectively in a results-driven environment.
Our Culture at Sembcorp
At Sembcorp, our culture is shaped by a strong set of shared behaviours that guide the way we work and uphold our commitment to driving the energy transition. We foster an institution-first mindset, where the success of Sembcorp takes precedence over individual interests. Collaboration is at the heart of what we do, as we work seamlessly across markets, businesses, and functions to achieve our goals together. Accountability is a core principle, ensuring that we take ownership of our commitments and deliver on them with integrity and excellence. These values define who we are and create a workplace where our people can thrive while making a meaningful impact on driving energy transition. Join us in making a real impact!
Skills
- B2b sales
- Business development
- Communication
- Crm
- Leadership
- Negotiation
- Presentation
- Process improvement
- Procurement
- Teamwork

