Digital Ad Specialist - TikTok

We are seeking a Digital Ad Specialist - TikTok to develop and execute the company's regional advertising strategy on TikTok to achieve brand exposure, potential customer acquisition, and sales growth. The ideal candidate has a thorough understanding of target audiences, market trends, and the competitor landscape, and is able to leverage these insights and their working knowledge of TikTok's advertising formats and functions to optimize advertising effectiveness.

Key Responsibilities

Advertising Strategy Development and Execution:

• Develop comprehensive TikTok Ads campaign strategies based on company product and market objectives
• Responsible for setting up ad accounts, keyword research, ad creative writing, and bidding strategy development

Data Analysis and Optimization:

• Monitor ad performance data (CTR, CVR, ROAS, etc.) in real time, analyze ad effectiveness, and continuously optimize
• Utilize platform tools for data analysis to uncover user behavior and conversion paths
• Conduct A/B testing and multivariate testing to optimize ad creatives and campaign strategies

Keyword Research and Optimization:

• Conduct in-depth research on the search habits and keywords of the target audience to uncover high-converting keywords
• Regularly optimize the keyword list, eliminating invalid keywords and improving ad relevance and quality score

Ad Creative Design and Optimization:

• Write compelling ad copy and design high-quality ad images and videos
• Optimize ad creatives based on different ad formats and target audiences to improve click-through rate and conversion rate

Budget Management and ROI Optimization:

• Allocate the advertising budget reasonably, control advertising costs, and achieve the best ROI
• Regularly evaluate ad performance and adjust budget allocation and campaign strategies

Competitor Analysis:

• Analyze competitors' advertising strategies to understand market dynamics and the competitive landscape
• Develop targeted competitive strategies to enhance the competitive advantage of your ads

Account Management and Reporting:

• Responsible for the daily management and maintenance of TikTok accounts
• Regularly generate ad performance reports and report ad performance and optimization suggestions to the team
• Be familiar with all TikTok advertising policies to ensure ad compliance

Qualifications & Requirements

• Bachelor's degree or above, with preference given to candidates majoring in Marketing, Advertising, or related fields
• Familiarity with the cryptocurrency / gaming industry, its industry trends, and target audience
• 2+ years of working experience in TikTok Ads campaigns
• Proficiency in TikTok platform operations and optimization, including familiarity with TikTok's various ad formats and functions, tracking implementation, and working knowledge of their advertising policies
• Understanding the latest search engine trends and algorithms
• Strong data analysis skills
• Excellent copywriting and creative design skills
• Excellent communication skills and a strong team spirit
• Experience working in the financial services industry is highly advantageous