Digital Commerce Manager

Drive Digital Commerce Growth

• Own digital commerce sales, profitability and business performance.
• Develop annual and quarterly growth strategies across marketplaces.
• Identify new revenue opportunities and drive sustainable business growth.
• Build digital commerce into a strategic growth engine for Mamee.

Lead Commercial Strategy

• Develop marketplace commercial calendars, promotional strategies and online launch plans.
• Recommend pricing, assortment, bundles and promotional mechanics to maximise performance.
• Drive online-exclusive initiatives and marketplace expansion opportunities.

Lead Agency & Marketplace Partners

• Lead external eCommerce agencies responsible for day-to-day marketplace operations.
• Set priorities, KPIs and governance to ensure high-quality execution.
• Review business performance regularly and drive continuous optimisation.
• Build strong relationships with Shopee, TikTok Shop, Lazada and other strategic partners.

Drive Affiliate & Social Commerce

• Develop strategies to grow affiliate, creator and live commerce channels.
• Work with agency partners to recruit, activate and optimise creator performance.
• Scale social commerce as a key growth driver.

Business Analytics & Performance

• Monitor sales, traffic, conversion, average order value, repeat purchase and profitability.
• Translate data into actionable business recommendations.
• Present regular business performance reviews to senior management.

Cross-Functional Leadership

• Partner with Marketing, Sales, Supply Chain and Finance to execute commercial plans.
• Champion AI, automation and digital innovation to improve efficiency and business performance.

Requirements

• Bachelor's Degree in Business, Marketing or a related discipline.
• 6–8 years' experience in Digital Commerce, eCommerce or Marketplace Management.
• Proven experience managing Shopee, TikTok Shop and/or Lazada businesses.
• Strong commercial and analytical skills with the ability to translate data into business actions.
• Experience leading agencies or external partners to deliver business outcomes.
• Excellent stakeholder management and project management skills.
• FMCG experience is an advantage.