Digital Insights & Analytics

Spritzer

Job Responsibility:

Consolidate and analyze performance data across digital channels (social media, website, campaigns, EDM, KOL, and social commerce) to track against KPIs.
Own monthly performance reporting and turn it into clear, actionable recommendations for Digital, Brand and e-Commerce.
Build and run a regular cross-functional insight-sharing session that drives real planning decisions, not just report distribution.
Analyze performance via digital performance tools and recommend budget allocation and optimization direction.
Own social listening and surface consumer sentiment signals that inform planning.
Contribute social commerce / TikTok funnel insight; identifying where upper- and mid-funnel activity is or isn't converting to lower-funnel performance.
Partner with agencies to validate reported numbers and ensure data accuracy.
Present findings to both technical and non-technical stakeholders in a way that drives decisions.

3-6 years in data analytics, digital insights or marketing analytics (Senior Executive) / 5-8 years with cross-functional exposure (Assistant Manager)
Strong Excel and data visualization skills; comfortable building reporting frameworks from scratch
Strong storytelling; able to turn numbers into a clear, actionable narrative for non-technical stakeholders.
Genuine curiosity about consumer behavior and digital/social platform trends.
Comfortable navigating ambiguity and evolving workflows, with a proactive, adaptable attitude.
Experience with digital/social analytics platforms (e.g. Meta Business Suite, GA4, TikTok Analytics)
Confident presenting to and influencing cross-functional stakeholders.
Familiarity with AI-assisted tools for reporting or analysis (e.g. Copilot, ChatGPT, Gemini, natural-language BI querying); a genuine plus, not a requirement.
Exposure to marketing or consumer insight work outside pure digital (e.g. brand or e-Commerce analytics).
Hybrid work arrangement; permanent role with a clear growth path.