Digital Marketing Associate, APAC

We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC. This role combines partner marketing, marketing analytics, AI-led marketing innovation and regional stakeholder coordination. You will work at the intersection of data, creativity, and emerging technology (AI) - contributing to innovative marketing programmes across the region.

We are particularly keen to hear from candidates who have worked in consumer digital businesses - e-commerce, fintech, insurtech, consumer apps, or digital-first brands - where pace, experimentation, and customer-centricity are the norm.

Key Responsibilities

Partner Marketing and Optimization

• Support partner marketing initiatives by collaborating with Business Units and partners to drive joint marketing activities and customer engagement.
• Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.

Analytics and Reporting

• Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.
• Build, enhance, and maintain dashboards and reports using GA4, Power BI, and other data platforms.
• Translate data insights into clear, actionable recommendations for Business Units, senior stakeholders and partners.

AI-led Marketing Innovation

• Identify and evaluate marketing innovation opportunities together with regional teams and Business Units
• Drive adoption of existing AI-powered marketing initiatives by planning and executing closely with Business Units
• Use generative AI tools to create and iterate on marketing assets including images, videos, ad creatives, and content variations.
• Build and maintain AI-assisted content workflows - prompt libraries, content templates, brand voice guidelines - that allow the team to produce high-quality assets at speed and scale.

Qualifications

Essential

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
• Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent).
• Demonstrated, daily use of AI tools - Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation. Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
• Experience using generative AI tools for creative production (image, video, or copy generation).
• Comfortable analysing marketing data and translating insights into recommendations for non-technical audiences.
• Strong communication, organisation, and stakeholder management skills.
• Confident communicator in English and Mandarin will be a plus, with the ability to navigate multicultural and cross-market environments.
• Good design sensibility and visual literacy.

Preferred (Strong Advantage)

• Experience with marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Braze, or equivalent).
• Experience running or supporting WhatsApp Business / conversational commerce campaigns.
• Demonstrated, daily use of AI tools - Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation. Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.

Key Competencies

• AI-native mindset: uses AI tools instinctively to work faster and better
• Data-driven and analytical: interprets numbers with commercial judgement, not just reporting.
• Consumer-first thinking: understands the customer funnel and what moves conversion.
• Curious and self-directed: tracks emerging marketing technology and brings ideas to the table.
• Strong attention to detail: quality output, clean data, reliable tracking.
• Collaborative and proactive: works effectively across diverse APAC markets and time zones.
• Adaptable: comfortable with ambiguity and fast-moving priorities.

Why This Role

This is a role for someone who wants to build a career at the frontier of digital marketing and innovation - not in a support function, but as an active contributor to a regional transformation agenda. You will work with senior stakeholders across 7+ APAC markets, get direct exposure to how a global insurer is building its digital and AI capabilities, and have real ownership over campaigns and initiatives that impact business results.