Entertainment & Lifestyle Campaign Specialist

Job Description

At CelcomDigi, we are building Malaysia’s leading telco-tech ecosystem, redefining customer experiences across lifestyle and entertainment services. Join us in shaping the next generation of seamless, intelligent experiences for millions of Malaysians. As an Entertainment & Lifestyle Campaign Specialist, you will support the execution and operations of digital campaigns across rewards, entertainment, and lifestyle categories within the CelcomDigi ecosystem.

You are: (personality/competencies, etc.)

• Detail-oriented and execution-focused, with a strong sense of ownership in managing a roadmap of campaigns across rewards, lifestyle, and entertainment categories.
• Digitally-savvy with a good understanding of digital journeys; able to support optimisation of campaign placements across app, web and social platforms to drive engagement and conversion.
• Performance-driven, comfortable in driving take up and conversions which ultimately grow revenues and user engagement.
• Familiar with consumer trends across lifestyle and entertainment pillars, sensitive with Malaysians’ seasonal demands and able to propose and execute campaigns that resonate well with segments.
• Strong coordination skills with the ability to manage multiple stakeholders, timelines, and campaign deliverables efficiently.

Responsibilities

• Support the execution and day-to-day management of campaigns across rewards, entertainment, and lifestyle categories, ensuring accurate setup, fulfilment, and timely launches.
• Manage operational processes including voucher setup, inventory tracking, and content refresh to ensure consistent offer availability and compelling campaign propositions.
• Optimise in-app placements (e.g. banners, listings, prioritisation) to improve visibility, engagement, and conversion across different campaign categories.
• Coordinate with merchants, content partners, and aggregators to support campaign setup and updates. Ability to leverage on partners for marketing support to drive better campaign results.
• Track and report campaign performance metrics (e.g. redemption, engagement, purchase, activation, renewal), and highlight insights or issues for optimisation.
• Monitor and manage customer service tickets related to rewards, ensuring timely resolution and coordination with relevant internal teams and partners.
• Support monthly settlement of rewards merchants invoices, verify transactions and confirm invoice amount for processing.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 4-6 years of experience in managing campaigns with focus on customer acquisitions across digital channels like app, web, and social media.
• Strong operational and organisational skills with high attention to detail.
• Comfortable working with data, reporting tools, and tracking performance metrics.
• Good communication, stakeholder management, and cross-functional collaboration skills.