EXECUTIVE - BRAND STRATEGY & COMMUNICATIONS

• Corporate Communication & Content Creation:
• Plan and execute communication strategies across both offline and online media platforms.
• Lead or support the creation of press releases, newsletters, corporate announcements, corporate matters, and other key messaging.
• Create and manage content for social media (in a supporting role to the Social Media team), websites, and marketing materials.
• Coordinate and support event management efforts, including product launches and community engagement initiatives.
• Manage Sunway Property Corporate Website and Brand Image across various customer communication channels according to Brand CI & Identity.
• Media Relations & Public Relations, Stakeholder Management:
• Maintain strong working relationships with internal departments, external agencies, event organizers, media partners, and other stakeholders to ensure seamless campaign coordination.
• Monitor media coverage and promptly respond to inquiries to maintain a positive brand image.
• Build and maintain strong relationships with media professionals, journalists, and industry influencers.
• Award Submissions & Documentation:
• Assist in the preparation of award submissions by gathering relevant project and company information.
• Coordinate with internal stakeholders and creative agencies to ensure accurate and timely submissions.
• Data, Market & Competitor Analysis:
• Compile, analyse and track internal first-party customer data from various corporate communication channels
• Conduct market research to understand market trends, and competitive landscape, and identify opportunities for brand & corporate differentiation and growth

Requirements

• Bachelor’s degree in Communications, Public Relations, or a related field, with a passion for branding and creativity across traditional and digital media.(Note: Diploma holders with relevant working experience will also be considered.)
• Minimum 5 years of experience in corporate communications, preferably in the property or real estate industry.
• Excellent writing, editing, and communication skills in English with proficiency in Malay and Chinese.
• Strong organisational skills with experience managing projects across multiple departments efficiently.
• Ability to manage multiple projects independently and meet deadlines in a fast-paced environment.
• Adaptable and proactive mindset, with a strong aptitude for continuous learning and the ability to challenge the status quo.
• Leadership abilities, with the capacity to mentor and guide interns and junior staff.
• Analytical thinker with sound judgment and decision-making skills, able to adopt an end-to-end approach to problem-solving.
• Proficient in Microsoft Word, Excel, and PowerPoint, with strong general computer literacy.
• Previous experience in brand, media and website management (UI/UX) is an added advantage.
• Knowledge in QESH Management, HIRARC, ESH legal & other requirements and EHS practices would be an added advantage.