Executive / Junior Executive, SPARK (Branding & Marketing)

Job Description

1. Assist in managing strategic collaborations and partnerships to support business growth, expand market presence, strengthen brand visibility, and identify new opportunities through marketing initiatives and value-added strategies.
2. Contribute innovative and creative ideas for marketing campaigns, digital content, branding initiatives, and customer engagement activities to enhance the company's brand presence.
3. Develop and execute digital marketing campaigns and initiatives to drive brand awareness, customer engagement, lead generation, and customer acquisition.
4. Work closely with internal teams, agencies, consultants, and external partners to develop compelling and engaging content across social media platforms, email marketing, websites, and offline marketing materials.
5. Coordinate and support the execution of roadshows, activations, events, and other marketing initiatives to enhance brand visibility and business development opportunities.
6. Monitor, analyse, and evaluate campaign performance and marketing metrics, providing actionable insights and recommendations to improve campaign effectiveness and overall marketing performance.
7. Stay updated on industry trends, market developments, competitor activities, and emerging digital marketing practices, recommending innovative approaches to strengthen brand positioning and marketing effectiveness.
8. Prepare, maintain, and submit reports, campaign updates, marketing documentation, and related records accurately and within stipulated timelines.

Skills Required

1. Possess a Degree in Marketing, Advertising or equivalent.
2. Fresh graduates are encouraged to apply.
3. Strong analytical skills and experience in marketing campaigns (both digital and conventional marketing) will be an added advantage.
4. Matured personality with excellent communication, interpersonal skills and ability to interact with people from all levels.
5. High level of initiative with a good ability to perform under pressure & tight deadlines.
6. Innovative problem-solving skills, able to dissect and identify problems and implement solutions accordingly.
7. Experience & proven performance to thrive in a dynamic & fast paced work environment.
8. Good command of English and Malay with a flair for report writing in English.
9. Applicant must be a Malaysian citizen.