FMCG Key Account Assistant Manager

We are looking for a results-driven Key Account Assistant Manager or Manager to manage and grow relationships with key customers. This role focuses on driving sales performance, executing account plans for Modern Trade, and ensuring excellent service delivery to maximize revenue and long-term partnerships.

Key Responsibilities

• Drive sales growth and profitability by achieving volume and distribution targets.
• Develop and execute customer-focused sales strategies that align with business goals and leverage market insights.
• Build & maintain strong relationships with your key account contacts.
• Manage & optimise promotional budgets, ensuring an efficient ROI.
• Drive promotional excellence, ensuring marketing campaigns and in-store activations deliver maximum impact.
• Negotiate pricing, promotional allowances, and trading terms to secure mutually beneficial commercial outcomes.
• Collaborate with cross-functional teams (marketing, supply chain, sales) to deliver effective marketing executions and seamless operations.
• Monitor market trends, competitor activities and customer insights to inform strategy.
• Lead business reviews and present regular performance updates to internal and external stakeholders.

Requirements:

• Min 3 years of experience in sales, key account management with FMCG/retail industry background
• Have relevant key account handling experience esp for Fair Price, Cold Storage, Sheng Siong, etc.
• Proven success in sales or account management in the FMCG industry, with a focus on growth and performance.
• Strong negotiation skills to secure favorable deals and outcomes for both the company and customers.
• Exceptional relationship-building skills and a history of developing strong, long-term partnerships.
• A strategic mindset with the ability to leverage data insights for decision-making.
• Analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Understanding of business operations, including marketing, category management, and supply chain operations.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and tools like Power BI for data analysis.
• A collaborative team player with a results-driven approach, who can also work independently to achieve goals.