FMCG Trade Marketing Assistant Manager

This role is essential in driving customer business plans, executing trade promotions, and aligning internal stakeholders to maximize commercial performance. The ideal candidate thrives in a fast-paced environment, demonstrates strong analytical and coordination skills, and has a passion for retail and FMCG.

Key Responsibilities

• Trade Marketing Execution
• Support the development and upkeep of the annual and monthly trade marketing calendar and budgets.
• Coordinate with the internal team, principals and customers to plan and execute promotional activities and secure optimal in-store space.
• Act as a liaison across teams to align promotional mechanics, objectives, pricing, and timelines.
• Track sales performance by campaign and channel, comparing actuals to forecasts.
• Support the Demand and Supply cycle by aligning forecasts with trade activity and stock availability.

Reporting & Analytics

• Maintain accurate trade spend records and provide month-end reporting to avoid overspending.
• Compile post-promotion analyses and ROI evaluations to inform future planning.
• Take and circulate meeting minutes, ensuring follow-up on key deliverables and deadlines.
• Assist in preparing demand forecasts and first drafts of trade calendar slides for management review.

Qualifications & Requirements

• Strong organizational skills with high attention to detail and accuracy.
• Proficient in Microsoft Office (Excel and PowerPoint); Power BI experience is a plus.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent communication and stakeholder management skills.
• Ability to multitask, prioritize, and work independently in a dynamic, cross-functional environment.
• A collaborative, team-first attitude with a proactive problem-solving approach.