Integrated Marketing Communications Manager - Business Communications

Team Introduction Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

Responsibilities

• Develop and lead B2B marketing communications strategies to engage and influence key stakeholders, including brands, media agencies, creative agencies, ecosystem partners, and industry associations.
• Drive end-to-end integrated marketing campaigns across lead generation, events, scaled education, partner enablement, content marketing, email marketing, social media, PR, and other growth initiatives.
• Shape strategic narratives and produce impactful content that influences key stakeholders, drives market engagement, and elevates the organization's thought leadership and brand reputation.
• Independently lead high-impact, cross-functional projects in collaboration with sales, product, finance, operations, and regional stakeholders to drive business outcomes.
• Manage business marketing planning and reporting processes, including OKRs, QBRs, annual planning, and performance tracking of key initiatives.
• Analyze marketing channel performance, particularly events and field marketing initiatives, to derive actionable insights, optimize effectiveness, and scale best practices.
• Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting to support business growth objectives.
• Partner closely with regional and market teams to strengthen alignment, drive operational synergy, and elevate business performance across APAC.

Requirements

Minimum Qualifications:

• 5+ years of professional experience in marketing, communications, consulting or business strategy.
• Ability to thrive in a rapid, agile, and often ambiguous growth environment.
• Good understanding and appreciation of the business landscape and culture across APAC markets.
• A team player and collaborator, strong relationship-building and leadership skills.
• Proven experience in media, advertising or technology industries preferred.
• Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred.

Preferred Qualifications

• Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.
• Proven experience in strategic communications, content development, or marketing communications, with the ability to craft compelling narratives for stakeholders and external audiences.
• Passion for TikTok marketing, and up for the challenge of building something from the ground up.
• Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.