Intern, Content Marketing

Position Responsibilities

• Support the planning and creation of social media content for platforms such as Instagram,TikTok, Threads, Xiaohongshu and other relevant channels.
• Assist with content ideation, copywriting, storyboarding, photography, videography and short-form video production.
• Support the execution of marketing campaigns, including new product launches, outlet openings, seasonal campaigns, promotions and brand collaborations.
• Assist in coordinating campaign timelines, creative briefs, marketing assets, products, props and other production requirements.
• Participate in content shoots, product photography, lifestyle shoots, video productions and on-ground brand activities.
• Help maintain the social media content calendar and ensure content is prepared and published accurately and on schedule.
• Monitor social media trends, customer conversations and competitor activities to identify relevant content opportunities.
• Ensure all content and communication are aligned with the ZUS Signature Coffee brand identity, tone of voice and visual direction.

Secondary Position Responsibilities

• Support the development and coordination of digital and physical marketing materials,

including social media visuals, in-store displays, posters, menus, digital screens and promotional materials.

• Assist with community management by monitoring and responding to comments, messages and customer enquiries

appropriately.

• Support outlet openings, brand events, product launches and other on-ground marketing activities when required.
• Assist in tracking social media and campaign performance, including reach, engagement, views and customer responses.
• Prepare simple campaign reports and identify learnings that can improve future content and marketing activities.
• Provide general administrative and coordination support for ongoing marketing projects.

Qualification and Experiences

• Currently pursuing or recently completed a Diploma or Bachelor’s Degree in Marketing, Mass Communication, Advertising, Public Relations, Multimedia, Design, Business or a related field.
• Open to students seeking a mandatory or voluntary internship placement.
• Able to commit to the required internship duration.
• Willing to work from the designated office and travel to outlets, events or shoot locations when required.
• Applicants should include their preferred internship start date, end date and internship duration in their application.
• Experience supporting events, campaigns, student organisations or creative projects will beneficial.
• Fresh applicants without formal working experience are encouraged to apply, provided they have a strong interest in content and marketing.

a Necessity, not a Luxury