Intern - Performance Marketing

Job description

Join FairPrice Group (FPG) as a Performance Marketing Intern and accelerate your career in data-driven marketing. You'll gain hands-on planning, setup, and optimization of campaigns across multiple channels (Facebook, Google, TikTok, Yahoo, Programmatic) for the different business units in FairPrice. A regular day-to-day will include creating and analyzing different paid campaigns, testing different creative formats, and optimizing campaigns to achieve the goals for the business units.

Key Responsibilities:

• Support the performance marketing team in the planning, setup, and deployment of digital campaigns (Facebook, Google, TikTok, The Trade Desk).
• Monitor and optimize campaign performance against key metrics, recommending A/B tests for copy, creative, and targeting.
• Analyze campaign data to provide meaningful insights and performance observations.
• Liaise with internal and external stakeholders to ensure successful campaign delivery.
• Manage daily operational, administrative, and system support tasks.

Requirements

• Preferably available for at least 6 months (01 Jan 2027 - 30 Jun 2027)
• You are currently a Marketing / Business undergraduate or graduate
• Strong willingness to learn and grow independently
• Detail-oriented with strong analytical skills
• Strong interest in being at the forefront of e-commerce, marketing, and technology
• Excellent communication skills
• Diligent in execution and able to think critically
• Able to handle data and relate them to qualitative aspects of work
• You are a self-starter, resourceful, proactive with hands-on approach

Requirements

Support the performance marketing team in the planning, setup, and deployment of digital campaigns ( Facebook, Google, TikTok, The Trade Desk ). Monitor and optimize campaign performance against key metrics, recommending A/B tests for copy, creative, and targeting. Analyze campaign data to provide meaningful insights and performance observations. Liaise with internal and external stakeholders to ensure successful campaign delivery. Manage daily operational, administrative, and system support tasks.