Intern, Social Media, XiaoHongShu (XHS)

Position Responsibilities

Social Media Content & Community Management

• Assist in planning and managing social media calendar and content strategy across all platforms (FB, IG, X, Threads, Tik Tok).
• Create original, and trendy content (posts, stories, short-form videos, livestreams) that resonate with the platform’s audience to grow followers, build brand awareness and ultimately boost sales. This includes conceptualizing, filming, and editing shortform video content, crafting captions & scheduling content.
• Provide real-time event coverage (recording, photography, live posting, copywriting).
• Actively engage with followers through social media’s features like comments, duets, and challenges to foster community interaction.
• Monitor social media comments
• Work with cross-functional teams to ensure content consistency and campaign execution.

Influencers Management

• Identify, engage and establish relationships with relevant KOLs and KOCs in the industry.
• Execute influencer campaigns & ensure content adheres to the brief provided.

Campaign Execution

• Support marketing campaigns with copywriting for App Push notifications and EDMs.
• Perform other related duties as assigned by superior/ management

Team Collaboration & Support

• Work cross-functionally with internal and external stakeholders to support campaign success
• Contribute to team discussions, sharing insights and recommendations to optimize campaign performance.
• Maintain clear communication within the team to ensure transparency and accountability in project timelines while actively seeking feedback, adapting to changes, and continuously learning to enhance skills and performance.

Qualification & Experiences

- Bachelor’s Degree in Marketing, Communications, or a related field.

• Uni student/fresh grads up to 1 year of experience in social media, marketing, or creative production.
• Visual or video editing skills (e.g. Canva, CapCut, Adobe Express).- Awareness of social media trends and viral content styles.
• Experience managing content or campaigns on Tik Tok is a bonus.
• Excellent understanding of social media management and strategies.
• Loves content creation (talent, shooting & editing)- Proven track record of creating viral content, with a portfolio of successful videos
• Proven track record of creating viral content, with a portfolio of successful videos
• Must be able to speak and write in Malay & English
• Good copywriting skills
• Possess own transport
• Creative & original thinker, with the ability to produce content that is out of the box
• Execution-driven, proactive, and high attention to detail.
• High adaptability, resilience, and agility to perform in fast-paced, dynamic environments.
• Team player who can lead execution timelines and ensure accountability.
• Strong interpersonal skills and the ability to communicate effectively.

a Necessity, not a Luxury