Livestream Host (XTEP - Sports Wear)

This is a Fulltime Livehost, not freelance / part time basis.

Brand: XTEP Malaysia

A sportswear brand known for its running shoe series, is scaling livestream commerce across TikTok Shop and Shopee Live. We're hiring someone to host livestream sessions and run content execution.

Livestream Hosting

• Host XTEP livestream sessions on TikTok Live, Shopee Live, and other platforms as the brand expands. The focus is on XTEP; however, the role may also include other brands under Bonia Group.
• Present products with basic product knowledge, styling guidance, and storytelling consistent with each brand's identity.
• Drive real-time engagement by responding to comments, maintaining good pacing, encouraging audience interaction, and supporting conversion during LIVE sessions.
• Work towards assigned livestream sales targets and other relevant LIVE performance KPIs.
• Track and understand own performance metrics, including viewership, engagement, conversion and GMV, and apply feedback to improve future sessions.
• Assist with pre-LIVE preparation, including product checking, product arrangement and basic Visual Merchandising (VM) according to brand guidelines.
• Ensure products, promotions, pricing, key selling points and campaign mechanics are properly understood before each LIVE session.

Content Creator Talent & Execution

• Participate in short-form video content production as directed by the Content Creator or Branding team, including product videos, promotional content, and social media assets.
• Execute basic shooting and filming using provided equipment, following the required shot list, brief and creative direction to meet requires standard by branding team
• Stay familiar with product launches, campaign messages, and key product information to execute content accurately and efficiently.
• Proactively contribute content ideas and creative suggestions based on product features, audience interests, campaign objectives, and current social media trends.
• Work closely with the Content Creator and Branding team to ensure content execution is aligned with the brand's direction and campaign requirements.

Requirements

• 2+ years on-camera experience (livestream, presenting, or content creation)
• Fluent in Bahasa Malaysia & English
• Demonstrable comfort with live, unscripted audience interaction (portfolio/reel required)
• Proven ability to take and execute direction accurately — retakes, framing notes, and brief adherence without friction
• Comfortable setting up and operating basic studio equipment (cameras, lighting rigs, microphones)
• Existing familiarity with TikTok Shop or Shopee Live seller tools
• Fashion, accessories, or sportswear retail background
• Existing following or demonstrated audience-building track record