Manager, Brand Marketing

Position Responsibilities

1. Brand Strategy & Planning

• Develop and own the brand strategy, positioning, and annual marketing plans in alignment with overall business objectives.
• Translate consumer, category, and competitive insights into actionable brand strategies.
• Manage the brand P&L, ensuring marketing investments are optimized for ROI and long-term equity building.

2. Campaign & Activation Management

• Lead the end-to-end execution of integrated marketing campaigns across ATL, BTL, and digital channels.
• Work closely with creative and media agencies to ensure high-quality output that resonates with target audiences.
• Plan and execute national-level promotional campaigns, partnerships, and seasonal activations to drive awareness, trial, andrepeat.

3. Innovation & Portfolio Management

• Drive product innovation pipeline based on market insights, trends, and consumer needs.
• Oversee product launches, packaging refreshes, and portfolio rationalization initiatives.
• Collaborate with R&D and Supply Chain on product development and go-to-market planning.

4. Commercial Collaboration & Trade Alignment

• Partner with Sales, Trade Marketing, and E-commerce teams to align marketing programs with trade and channel priorities.
• Support key customer presentations and joint business planning sessions with data-driven recommendations.

5. Leadership & Team Development

• Lead, mentor, and develop a team of brand managers/executives to deliver on business and brand KPIs.
• Foster a high-performance, collaborative, and consumer-first marketing culture.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or related field; MBA is an advantage.
• 7-10 years of progressive marketing experience in FMCG, with at least 3 years in a managerial role.
• Proven track record in managing large-scale campaigns and driving brand growth.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience in product innovation and portfolio management.
• Excellent communication, presentation, and stakeholder management skills.
• Highly organized, agile, and results-driven.
• Skills & Knowledge: Powerpoint, Excel, Word, Lark/Super apps, Photoshop (optional)/editing tools
• Strategic Thinking – Ability to see the big picture while executing with precision.
• Consumer Centricity – Deep understanding of consumer behavior and needs.
• Leadership – Inspires, coaches, and develops team members to their fullest potential.
• Collaboration – Works effectively across functions and with external partners.
• Results Orientation – Focused on delivering measurable business outcomes.

a Necessity, not a Luxury