Manager Demand Center, Rest of APAC

About this PositionBased in Singapore, this role will lead end-to-end demand generation across APAC (excluding China), driving pipeline growth through integrated digital marketing, search strategy (SEO/SEM/GEO), and targeted demand programs. It combines strategic leadership, hands-on oversight, and cross-functional alignment to deliver scalable, high-impact marketing programs across the region. What you ́ll do

• Develop and lead the APAC demand generation strategy, aligning regional initiatives with country and SBU growth objectives while localizing global campaigns to meet market-specific needs.
• Drive digital growth and lead acquisition through the optimization of SEO, SEM, GEO, websites, social media, and other digital channels to maximize visibility, engagement, and pipeline generation.
• Own end-to-end funnel performance, establishing lead management governance, measurement frameworks, and seamless integration between marketing automation and CRM systems to improve lead quality, nurturing, and conversion.
• Lead regional campaign planning and execution, designing and overseeing multi-channel demand generation programs aligned with target audiences, personas, and messaging strategies.
• Manage performance analytics and investment decisions, leveraging data, dashboards, and insights to optimize campaigns, maximize ROI, and strengthen pipeline impact.
• Provide team and stakeholder leadership, coaching and developing team members, collaborating with SBUs, managing agency partners, and fostering a data-driven, agile, and experimentation-led culture.
• Support strategic business priorities and special initiatives, including high-impact projects, pilot programs, and other responsibilities as assigned.