Routiqo

MANAGER, EVENTS & PARTNERSHIPS

Carsome

  • KYM, Petaling Jaya, Malaysia
  • Full-time

About you

We’re looking for a highly driven and versatile Manager, Events & Partnerships to join the Marketing team at CARSOME. This role blends strategic partnership development with end-to-end event execution, making it ideal for someone who is relationship-driven, detail-oriented, and thrives in a fast-paced environment. You will play a key role in driving brand visibility, customer engagement, and business growth through impactful collaborations and memorable on-ground experiences.

Your Day-to-day

Events & Activation

  • Plan, coordinate, and execute a wide range of internal and external events, including brand activations, media launches, roadshows, partnerships events, and customer-facing initiatives
  • Manage end-to-end event execution, including budgeting, timelines, vendor sourcing, logistics, permits, on-ground operations, and post-event reporting.
  • Develop creative event concepts and engagement strategies that elevate brand perception and drive participation or footfall.
  • Collaborate with content, design, and social teams to build pre-event buzz and post-event amplification.
  • Track event KPIs, analyze outcomes, and recommend improvements for future initiatives.
  • Maintain a strong database of vendors, venues, and partners to streamline execution and negotiations.

Partnerships & Collaborations

  • Identify, develop, and manage strategic partnerships with corporates, marketing collaborators, referral networks, and commercial partners.
  • Lead the planning and execution of co-branded campaigns, activations, and referral programs that deliver mutual value and measurable results.
  • Work closely with Marketing and Commercial teams to ensure partnerships align with business objectives and revenue goals.
  • Negotiate partnership structures, deliverables, timelines, and KPIs to ensure clear expectations and accountability.
  • Monitor partnership performance, prepare reports, and optimize initiatives based on insights.

Cross-Functional Collaboration

  • Partner closely with internal teams such as Retail, Commercial, Design, Content, Legal, Product, and Finance to ensure seamless execution and brand alignment.
  • Manage multiple stakeholders and projects concurrently while maintaining high standards of execution and communication.

Your Know-how

  • Bachelor’s degree in Marketing, Business, Communications, Event Management, or a related field.
  • Minimum 3 years of experience in events, partnerships, experiential marketing, or business development roles.
  • Proven experience managing multiple projects simultaneously in fast-paced environments.