Manager (Marketing & Recruitment), OPGPP

Description

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together – building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities – all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• This position is for Office of Postgraduate Professional Programmes (OPGPP).
• Branding and Digital Marketing
• Plan and execute integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals.
• Ensure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines.
• Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.
• Outreach and Events
• Lead the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events.
• Coordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme.
• Evaluate event outcomes and ROI, and incorporate feedback to strengthen future outreach activities.
• Market and Channel Specialisations
• Take ownership of a designated geographic market (e.g., China, India/South Asia, ASEAN, Rest of World) and a programme cluster (e.g., Finance/Accounting, Analytics/Computing, Innovation/Management, niche programmes).
• Develop and execute region-specific outreach strategies that address local market needs and trends.
• Ensure that programme messaging is accurate, compelling, and aligned with market expectations.
• Collaborate with Schools to refine content and uphold programme credibility across marketing channels.
• Cross Functional Work
• Integrate regional insights into overall marketing and recruitment strategies.
• Partner with Academic Directors and relevant stakeholders to ensure programme visibility and differentiation are maintained.
• Work closely with internal teams to ensure alignment between marketing, admissions, and programme objectives.
• Other duties as assigned.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Minimum 5 years of experience in marketing, recruitment, or business development, preferably in higher education, professional services, or a related industry.
• Demonstrated experience in planning and executing digital and offline marketing campaigns across multiple channels.
• Proven track record in student recruitment, lead generation, and conversion management for postgraduate or executive education markets is an asset.
• Knowledge:
• Strong understanding of marketing analytics, campaign performance tracking, and data-driven decision-making.
• Familiarity with CRM systems, marketing automation tools, and digital platforms.
• Knowledge of international education markets (e.g., China, India/South Asia, ASEAN) and sensitivity to cross-cultural communication.
• Solid grasp of brand management and ability to maintain message consistency while tailoring to diverse audiences.
• Skills:
• Excellent communication, presentation, and interpersonal skills, with the ability to engage internal stakeholders and external partners effectively.
• Strong project management and organisational skills, with the ability to handle multiple priorities under tight timelines.
• Strategic thinker with analytical rigour and creative problem-solving abilities.
• Collaborative and proactive, with a results-oriented mindset and attention to detail.
• Willingness to travel internationally and work outside regular hours for events or recruitment activities when required.

Responsibilities

• This position is for Office of Postgraduate Professional Programmes (OPGPP).
• Branding and Digital Marketing
• Plan and execute integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals.
• Ensure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines.
• Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.
• Outreach and Events
• Lead the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events.
• Coordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme.
• Evaluate event outcomes and ROI, and incorporate feedback to strengthen future outreach activities.
• Market and Channel Specialisations
• Take ownership of a designated geographic market (e.g., China, India/South Asia, ASEAN, Rest of World) and a programme cluster (e.g., Finance/Accounting, Analytics/Computing, Innovation/Management, niche programmes).
• Develop and execute region-specific outreach strategies that address local market needs and trends.
• Ensure that programme messaging is accurate, compelling, and aligned with market expectations.
• Collaborate with Schools to refine content and uphold programme credibility across marketing channels.
• Cross Functional Work
• Integrate regional insights into overall marketing and recruitment strategies.
• Partner with Academic Directors and relevant stakeholders to ensure programme visibility and differentiation are maintained.
• Work closely with internal teams to ensure alignment between marketing, admissions, and programme objectives.
• Other duties as assigned.