MANAGER, MARKETING

Job Title

Manager, Marketing

Reports to

Regional Head Of Marketing

About You (Job Brief)

Looking for a highly motivated and strategic Marketing Manager to join our dynamic team. The ideal candidate will possess a strong ability to analyse sales funnels and identify commercial opportunities, translating them into effective marketing strategies and plans. This role requires an individual with excellent planning skills, a deep understanding of the market, and the ability to craft and implement campaigns that resonate with our target audience and drive business growth.

Your Day-to-Day(Job Description)

• Analyse sales funnels and customer behaviour to identify commercial opportunities and areas for improvement.
• Develop and execute marketing strategies and plans that align with business objectives and maximise ROI.
• Work closely with the commercial team to ensure that marketing strategies are effectively translated into sales growth.
• Conduct market research to understand market trends, customer needs, and the competitive landscape.
• Translate market insights into actionable marketing campaigns that drive engagement and conversions.
• Plan, execute, and measure the success of multi-channel marketing campaigns, including digital, social media, crm and traditional marketing methods.
• Collaborate with internal teams (such as product development, commercial, and customer service) to ensure cohesive branding and messaging across all platforms.
• Manage the marketing budget, ensuring that resources are allocated effectively to achieve business goals.
• Monitor and report on the performance of marketing campaigns, adjusting strategies as necessary to optimise results.

Your Know-How(Job Requirements)

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager or similar role, with a strong track record of developing successful marketing strategies and campaigns.
• Strong analytical skills, with the ability to analyse data, understand sales funnels, and identify commercial opportunities.
• Excellent planning and project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Deep understanding of market research methods and analysis.
• Creativity and the ability to develop innovative and effective marketing campaigns.
• Excellent communication and interpersonal skills, with the ability to work effectively across teams and with external partners.
• Proficiency in marketing automation and analytics tools.