Manager of Events & Sales (Commercial)

Job Summary

The Manager, Event & Sales is a key commercial driver for Resorts World Awana, responsible for maximizing event-led revenue and positioning the resort as a preferred destination for corporate, leisure, and signature events. This role owns the end-to-end sales cycle and event delivery, aggressively driving conversion, yield optimization, and repeat business while ensuring events are executed to Resorts World Awana’s service and brand standards. The position plays a strategic role in translating destination assets into measurable revenue growth and value per square foot.

Key Responsibilities

Sales Ownership & Revenue Growth

- Own and drive event-related revenue for Resorts World Awana, with clear accountability for achieving and exceeding assigned sales targets.

- Proactively source, pursue, and convert new business opportunities across corporate, MICE, leisure, and destination-led events.

- Develop high-yield event packages by leveraging resort assets including accommodation, F&B venues, outdoor spaces, and experiential offerings.

- Manage the full sales funnel from lead generation, proposal development, negotiation, contracting, and closing.

- Identify upselling and cross-selling opportunities to maximize total event value and revenue per booking.

Destination Positioning & Business Development

- Position Resorts World Awana as a compelling destination resort for events through strategic client engagement and tailored solutions.

- Build and maintain strong relationships with corporate clients, event agencies, travel partners, and key industry stakeholders.

- Actively identify emerging market segments, seasonal opportunities, and signature event concepts that drive demand and occupancy.

- Support broader commercial strategies that enhance the resort’s market positioning and long-term asset value.

Event Planning & Execution Excellence

- Lead the end-to-end planning, coordination, and execution of events, ensuring alignment between client expectations, operational feasibility, and commercial outcomes.

- Coordinate cross-functionally with operations, F&B, marketing, finance, and technical teams to ensure seamless delivery.

- Oversee event budgets, timelines, contracts, and on-site execution to ensure cost control and margin optimization.

- Manage on-ground execution to ensure service excellence, guest satisfaction, and brand consistency.

Client Experience & Retention

- Serve as the primary point of contact for clients, providing consultative, solutions-driven engagement.

- Translate client objectives into customized event experiences that deliver strong commercial returns and memorable destination experiences.

- Conduct post-event reviews to capture insights, drive repeat business, and strengthen long-term client relationships.

Performance Tracking & Leadership

- Track, analyze, and report sales performance, conversion rates, event profitability, and pipeline health.

- Provide commercial insights and recommendations to management on market trends, demand patterns, and revenue optimization opportunities.

- Guide and support junior team members or event coordinators to ensure consistent sales discipline and execution standards.

Qualifications & Requirements

- Bachelor’s Degree in Hospitality Management, Events Management, Business, Marketing, or a related discipline.

- Minimum 5 years of experience in event sales, MICE, hospitality sales, or destination resort operations, with proven revenue responsibility.

- Demonstrated track record in aggressive sales growth, deal closing, and revenue achievement.

- Strong understanding of destination resort dynamics, MICE business, and experiential event offerings.

- Excellent negotiation, presentation, and stakeholder management skills.

- Highly commercial mindset with strong analytical and pipeline management capabilities.

- Ability to thrive in a fast-paced, target-driven environment and work flexible hours as required by business demands.

- Proficiency in MS Office and CRM / sales tracking systems is preferred.