Manager, Performance Strategy & Yield

Overall Purpose of the Job

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

We are looking for a commercially minded digital media professional who understands how programmatic advertising, publisher inventory and performance solutions work together.

This role will help SPH Media improve how we package, price, sell and optimise our digital inventory. You will connect data, platform performance and client needs, turning insights into practical actions that grow revenue, improve yield and strengthen our performance proposition.

The ideal candidate combines publisher or platform knowledge with commercial judgment. You should be comfortable working across Sales, Ad Products, Campaign Operations, Data and Technology, and able to translate complex performance issues into clear recommendations.

Key Responsibilities

1. Yield and Inventory Strategy

• Analyse inventory supply, demand, sell-through rates, pricing and eCPM trends to identify revenue opportunities
• Recommend how inventory should be prioritised across direct, performance and programmatic demand
• Identify underutilised, low-yielding or high-value inventory and develop actions to improve monetisation
• Assess the impact of commercial partnerships and platform decisions on revenue, yield and inventory availability
• Work with relevant teams to establish clear performance benchmarks and reporting

2. Performance Proposition and Commercial Growth

• Help develop performance-led solutions that address client objectives across the marketing funnel
• Translate SPH Media’s inventory, audience and data strengths into clear, sellable propositions
• Partner Sales on strategic pitches, client reviews and opportunities requiring performance or programmatic expertise
• Analyse campaign and client performance to identify opportunities for renewal, upselling and incremental investment
• Monitor market developments across programmatic, ad technology, audience targeting and measurement, and recommend practical responses

3. Performance Intelligence and Optimisation

• Build a consolidated view of commercial and campaign performance across platforms
• Turn data into actionable recommendations, not simply reports or dashboards
• Work with campaign teams to identify the causes of underperformance and recommend improvements
• Establish feedback loops so campaign learnings inform product development, pricing, inventory strategy and future pitches
• Support the development of dashboards covering revenue, yield, sell-through rate, inventory utilisation and key campaign outcomes

4. Cross-Functional Leadership

• Serve as the performance and programmatic subject-matter expert across Commercial
• Connect Sales, Ad Products, Campaign Operations, Data and Technology around shared commercial priorities
• Present clear recommendations and trade-offs to senior leadership
• Help build performance capability across teams through playbooks, case studies and training

Required Qualifications

• 5–8 years of experience in programmatic sales, publisher monetisation, digital media strategy, ad operations, yield management or performance advertising
• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, exchanges, deal types, pricing and publisher economics
• Proven ability to connect inventory and campaign data to commercial actions and revenue outcomes
• Experience developing client solutions, supporting pitches or working closely with commercial teams
• Strong analytical ability and confidence working with dashboards and large datasets
• Familiarity with tools such as Tableau or Looker Studio; SQL knowledge is advantageous but not essential
• Able to communicate complex issues clearly and influence both technical and commercial stakeholders
• Practical, curious and comfortable taking ownership in an evolving environment

Measures of Success

• Improved utilisation and yield of SPH Media’s digital inventory
• Growth in performance and programmatic revenue
• Stronger, more differentiated performance propositions for Sales
• Increased renewal, upsell and conversion opportunities informed by performance data
• Clearer and faster commercial decisions through actionable reporting and insights