Market Intelligence Analyst

Job Description

• Market Research: Lead primary and secondary research to gather insights on market size, competitive positioning, customer preferences, industry trends, and emerging market opportunities.
• Market research into areas of new product development to support decisions into prioritizing new business areas for research development / business development.
• Competitive Analysis: Monitor and analyse competitors' activities, market share, strengths, weaknesses, pricing strategies, and go-to-market approaches. Provide regular competitor benchmarking reports.
• Customer Insights: Gather and analyse customer feedback, surveys, and behaviour data to understand customer needs and preferences. Collaborate with sales and marketing teams to ensure alignment with customer expectations
• Data Analysis & Reporting: Analyse data from various sources (e.g., internal data, market reports, industry publications) to identify trends and opportunities. Present findings in comprehensive reports, dashboards, and presentations to key stakeholders.
• Strategic Recommendations: Use market intelligence insights to make data-driven recommendations on product positioning, pricing, go-to-market strategies, and marketing campaigns.
• Collaboration: Work closely with marketing, product, sales, and leadership teams to ensure market intelligence informs decision-making processes and strategy development.
• Forecasting & Trend Analysis: Stay updated on industry trends, economic shifts, and customer preferences. Provide accurate market forecasts and scenario planning to guide long-term business strategies.
• Vendor & External Partner Management: Collaborate with external research vendors and agencies to gather additional insights, manage research projects, and enhance the overall market intelligence function.
• Thought Leadership: Regularly share insights and knowledge within the organization, ensuring stakeholders are informed of relevant trends and competitive movements.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or advanced degree preferred.
• 1-2 years of experience in market intelligence, market research, or competitive analysis, preferably in a B2B or technology environment.
• Strong analytical skills with the ability to synthesize large amounts of data into clear, actionable insights.
• Proficiency in data analysis tools (e.g., Excel, Power BI, Tableau) and experience with CRM and market research platforms.
• Strong communication and presentation skills, with the ability to present complex data to senior leadership in a clear and compelling manner.
• Knowledge of competitive intelligence practices and industry research methodologies.
• Experience in using databases, analytics tools, and research platforms (e.g., Gartner, Forrester, IDC, etc.).
• Working Location: 11 Tai Seng Drive (On-Site)

Level of Expertise