Marketing Executive (Campaigns & POSM)

Key Responsibilities:

• Campaign & POSM Management: Plan and execute monthly promotional themes and seasonal campaigns. You will oversee the production of in-store POSM and manage the timeline for printing and distribution. You are responsible for ensuring that every store has the right collateral before the campaign "Go-Live" date.
• Creative Design: Conceptualize and work closely with designers to create Key Visuals (KV) and various POSM assets that align with the brand identity while driving high conversion. Stakeholder
• Liaison: Act as the primary point of contact for internal departments (Procurement, Operations, Visual Merchandiser & etc.) and external vendors.
• Performance Measurement: Track the effectiveness and performance of the campaign and promotions such as sales data.
• Reporting & Analysis: Prepare reports for every campaign and promotions, providing actionable insights and ROI analysis to the management team

Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 1–2 years of relevant working experience in marketing, campaign coordination, retail marketing or related roles.
• Basic understanding of campaign planning and execution.
• Exposure to POSM coordination, including artwork preparation, printing, and distribution timelines.
• Ability to work with designers or creative teams to develop Key Visuals (KV) and POSM materials.
• Comfortable liaising with internal stakeholders.
• Able to track basic campaign performance and sales data to support reporting.
• Good organizational and time-management skills.
• Strong communication skills and a willingness to learn in a fast-paced retail environment.