Marketing Manager - After Sales

We are looking for a Marketing Manager - After Sales to lead after-sales marketing initiatives for our Commercial Vehicle business, working closely with dealers to drive performance, customer retention and overall growth across the network.

Job Responsibilities:

1. Develop and implement service marketing strategies to support after-sales growth across the dealer network.
2. Plan and manage service campaigns, parts promotions and maintenance programs to support dealers in driving after-sales business.
3. Work closely with dealer partners to ensure effective implementation of national service marketing initiatives.
4. Develop customer engagement initiatives targeting fleet operators to encourage repeat servicing within the authorised dealer network.
5. Support promotion of maintenance packages, service contracts and value-added after-sales programs for commercial vehicle customers.
6. Monitor dealer after-sales performance and campaign effectiveness, identifying opportunities to improve service retention and parts sales.
7. Conduct market and competitor analysis to strengthen service offerings and customer value proposition.
8. Collaborate with sales, parts and dealer development teams to align service initiatives with overall business objectives.
9. Prepare reports and insights on campaign performance and dealer after-sales trends for management review.
10. Promotional campaign design are created using Daimler / MFTBC format and standards.

Requirements:

• Diploma or Degree in Marketing, Business, Automotive or related field.
• At least seven (7) years of relevant experience in marketing or after-sales, preferably within the Automotive or Commercial Vehicles industry.
• Proven experience in planning and executing marketing campaigns and customer engagement initiatives.
• Strong communication, analytical and stakeholder management skills.
• Proficient in Microsoft Office with strong presentation skills.
• Good understanding of after-sales operations and dealer network environment will be an advantage.
• Good command of English and Bahasa Melayu, both written and spoken.
• Ability to work with multiple stakeholders and drive initiatives across dealer network.