Marketing Manager
UMW Toyota Motor
About the role
We're looking for a creative, energetic and results-driven marketer to lead our marketing activities and help accelerate automotive sales. If you love roadshows, events, social media, campaigns and turning creative ideas into real business results, this could be your next big move!
Key responsibilities
- Develop and implement marketing strategies to increase brand visibility and generate leads.
- Plan, execute, and monitor digital marketing campaigns across social media, search engines, and other online platforms.
- Manage marketing budgets and ensure effective allocation of resources.
- Coordinate promotional events, roadshows, showroom activities, and product launches.
- Work closely with the sales & service team to support lead generation and customer acquisition initiatives.
- Monitor market trends, competitor activities, and customer preferences to identify growth opportunities.
- Manage relationships with advertising agencies, media partners, EOs, and external vendors.
- Oversee the creation of marketing materials, advertisements, and promotional content.
- Track and analyse campaign performance and prepare marketing reports for management.
- Lead and mentor the marketing team to ensure successful execution of marketing plans.
About you
- Bachelor's Degree in Business/Marketing or a relevant qualification.
- Minimum 3-5 years of experience in marketing.
- Strong knowledge of digital marketing, social media, and lead generation strategies.
- Experience in managing marketing campaigns, events, and branding initiatives.
- Excellent communication, leadership, and project management skills.
- Analytical mindset with the ability to interpret marketing data and performance metrics.
- Proficient in Microsoft Office and marketing tools/platforms
Skills
- Communication
- Event management
- Leadership
- Project Management
- Social media


