Regional Key Account Director

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in Asia and partner with leading brands to drive their data and digital maturity.

POSITION TITLE

Regional Key Account Director

BUSINESS UNIT

E-Commerce

REPORTING LINE

Chief, Ecommerce

JOB PURPOSE (Brief summary of the position ie why the position exists)

Have you heard of our brand portfolio? BMW, P&G, Unicharm, Nestle, Xiaomi, Porsche, Swisse, Unilever, Secret Labs and many more. ADA is the brand behind the brands when you shop online in SEA. Founded as an eCommerce enabler in 2016 we have rapidly expanded to manage a brand portfolio with offices in Jakarta, Ho Chi Minh City, Singapore, Kuala Lumpur, Manila, Bangkok and Iloilo.

We provide a full e-commerce enabler service including content & creativity, live chat, e-distribution, technology integration and warehouse fulfilment. Our partners include Lazada, Shopee, Amazon, Ninja Van, Zalora, Redmart, Tiki, Tokopedia and Qoo10.

Reporting to the Chief eCommerce, the Regional Key Account Director (RKAD) owns and grows a portfolio of regional and multi-market strategic accounts, primarily within CPG and consumer brands. This role is accountable for driving commercial growth, solution adoption, and long-term partnerships by translating regional eCommerce strategies into strong local execution.

The RKAD acts as the single regional point of accountability across markets, working closely with country teams and regional capability functions to deliver profitable, scalable and high-impact solutions for clients.

Regional Client Leadership & Growth

• Own a portfolio of strategic regional and multi-country accounts, acting as the primary executive sponsor for client relationships.
• Lead regional Joint Business Planning (JBP), multi-year growth roadmaps and quarterly performance governance with senior client stakeholders.
• Drive account expansion across countries, categories and solution areas, including identifying whitespace and new monetisation opportunities.

Commercial Ownership & Profitability