Regional Sales Manager (Central)

Position Responsibilities:

• Develop, recommend, and gain Management approval of the annual business plans for total distributor channel.
• Consistent with annual plans, establish monthly and quarterly targets and continually measure progress towards these targets.
• Deploy, lead and manage execution of the approved annual business plan for GT/LKA channel via distributor branch management.
• Work closely with Marketing team to ensure a clear understanding of the marketing objectives and New Product Development direction to further develop the business and execution of trade plans in GT/LKA channel.
• Plan and ensure proper execution of promotion activities.
• Lead, develop, train and manage distributor General Trade channel team members and merchandisers to ensure effective and efficient cycle plan/work process and execution in trade focusing on sales fundamental: basic call rate; effective call rate; repeat purchase rate; distribution; pricing; shelving; merchandising and etc.
• Evaluate results of sales fundamental and sales promotions plan and recommend, when and where appropriate, on changes deemed necessary.
• To plan and execute new product launches to ensure timely execution and high standard of display and shelving activation.
• Identify and pursue new business opportunities, including partnerships, distributorships, and strategic alliances.
• Maintain a deep understanding of our products/services and keep up to date with industry trends.
• Provide accurate sales forecasts and regular reports to management.
• Develop, recommend, and gain Management approval of the annual business.

Qualification & Experience:

• Diploma, Degree holder in Business Studies, Marketing or equivalent.
• 5 years of solid experience in FMCG sales and marketing, preferably from leading MNC or distributor environment handling MNC principle.
• Experience in General Trade/LKA Business and Distributor Management
• Have strong people and negotiation skills, able to deal effectively with distributors and to execute the sales / marketing plans
• Aggressive, result oriented and with high personal drive to succeed.

A necessity, not a luxury