Senior Brand Manager - FMCG (Regional)

Your new company

A leading international consumer brand is seeking a Senior Brand Manager (Regional) to drive brand growth, innovation, and portfolio strategy across key Asia markets.

Reporting to the CEO, this role will be responsible for developing and executing regional brand strategies, leading product innovation initiatives, supporting market expansion efforts, and partnering closely with local commercial teams to deliver sustainable business growth.

Your new role

• Develop and implement regional brand strategies aligned with business objectives and growth targets.
• Drive annual marketing planning, portfolio management, and brand performance reviews across multiple markets.
• Lead innovation and new product development projects from concept creation through commercialization.
• Analyze market trends, consumer insights, competitive activities, and category performance to identify growth opportunities.
• Collaborate with local marketing and sales teams to execute integrated campaigns and ensure consistent brand positioning.
• Manage product launches, packaging development, pricing recommendations, and go-to-market strategies.
• Partner with cross-functional teams including Sales, Trade Marketing, Supply Chain, R&D, and Finance to deliver commercial objectives.
• Monitor brand health, marketing investments, and campaign effectiveness, providing recommendations to optimize ROI.
• Support regional expansion initiatives and identify opportunities for portfolio growth within existing and new markets.

What you'll need to succeed

• Degree in Marketing, Business, or a related discipline.
• 8+ years of brand management experience within FMCG, food & beverage, consumer goods, or related industries.
• Proven track record in regional or multi-country brand management.
• Strong experience in brand strategy, product innovation, portfolio management, and consumer marketing.
• Commercially driven with strong analytical and business acumen.
• Experience working across diverse markets within Asia is highly preferred.
• Ability to manage multiple stakeholders and projects in a fast-paced environment.
• Strong communication, presentation, and influencing skills.
• Proficiency in market analysis tools and consumer insights methodologies.

What you'll get in return

• Regional exposure across high-growth markets.
• Opportunity to shape the strategy of a well-established consumer brand.
• Collaborative and entrepreneurial working environment.

What you need to do now

If you feel like you meet the above requirements or know someone who does, then click on the link to apply, or, you may send your application/referral directly to me at [email protected].

If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion on your career.

EA Reg Number: R25159088 | EA License Number: 07C3924 | Company Registration No: 200609504D

#1291402 - Helen Chan