Senior Brand Manager (KitKat)
Nestle
Position Snapshot
Location: Petaling Jaya, Selangor, MY Company: Nestlé Malaysia
Full-time
5+ years of experience
Position Summary
Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.
We are looking for a Senior Brand Manager to delight target consumers, build strong brands and generate outstanding brand building results. You will drive consumer-centric marketing strategies, lead innovation and renovation initiatives, and collaborate with cross-functional teams to accelerate sustainable brand growth.
A Day in the Life of a Senior Brand Manager
- Identify target consumers through consumer insights, market attractiveness and ability to win, and translate these into opportunities for KitKat.
- Develop and strengthen the Brand Essence in alignment with regional and global brand strategies.
- Partner with Commercial and Customer teams to understand shopper behaviour and develop engaging shopping experiences.
- Develop brand portfolio strategies, pricing and promotional plans across key channels and customers.
- Lead Bigger, Bolder and Better innovation and renovation initiatives for the brand, from ideation through successful commercial launch.
- Develop and execute integrated brand and ICP plans aligned with the Market Business Strategy (MBS).
- Manage KitKat's brand performance, health and investment priorities, including PFME and TTS optimisation.
- Lead the development of OBIs, Big Ideas and consumer engagement strategies to deliver rewarding and memorable brand experiences.
- Partner with communication agencies to develop and execute impactful brand campaigns that strengthen the brand's position with consumers.
- Work closely with cross-functional teams including Commercial, Sales, Finance, Supply Chain, Consumer Insights and Digital to deliver brand objectives.
- Lead, coach and develop team members while fostering strong cross-functional collaboration.
What Will Make You Successful
- Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.
- Minimum5 years of marketing experience, including at least 3 years in Marketing and 2 years in another function, ideally Sales, within Nestlé or a leading FMCG organisation.
- Experience leading and managing cross-functional teams.
- Experience leading at least one product launch from ideation through commercial launch.
- Strong brand management, consumer marketing and innovation capabilities.
- Experience managing and growing established brands within a competitive FMCG environment.
- Strong commercial understanding with the ability to translate consumer insights into business opportunities.
- Excellent stakeholder management, strategic thinking and communication skills.
