Senior Executive (Performance Marketing)

Job description

Take full ownership of one of FairPrice Group's key business unit accounts, acting as the primary

point of contact for performance marketing strategy and results.

Lead the paid marketing efforts in hypothesizing, conceptualizing, and executing campaigns, with

a focus on efficient return on ad spend and lowering customer acquisition costs.

Plan, launch, and manage performance marketing campaigns end-to-end - including budget

allocation, bid management, ad placement, and creative testing.

Identify target audiences, develop compelling ad copy and creatives, and optimize campaigns for

maximum ROI.

Monitor and analyze performance against traffic, CPA, and ROI goals, continually developing and

implementing recommendations for optimization and growth.

Utilize web analytics and attribution tools to track campaign performance, user behavior, and

conversion funnel optimization.

Design and run A/B tests and experiments to validate or disprove assumptions, and translate

findings into actionable strategy.

SEO and GEO (Generative Engine Optimization) initiatives, improving organic visibility on

traditional search engines as well as AI-driven search and answer engines

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.

3-5 years of hands-on experience in performance marketing.

Deep proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager and Programmatic

platforms.

Strong analytical mindset with proficiency in Excel/Google Sheets and Google Analytics .

Ability to manage multiple campaigns simultaneously and meet deadlines.

Digital-savvy with knowledge of retail, branding trends, and consumer insights.

Strong attention to detail with the ability to manage multiple projects simultaneously.

Excellent communication and organizational skills.

Adaptable and comfortable in a dynamic environment with evolving priorities

A collaborative team player with a proactive attitude to support various brand initiatives.