SENIOR MANAGER, DIGITAL MARKETING

Job Requirement

• Bachelor’s degree or equivalent or better qualification in Marketing and Communications or related fields,
• Minimum of 8 years of experience in advertising industry specialising in digital and new media space not limited to property real estate industry.
• Demonstrable expertise/experience in the advertising, marketing and communications related fields.
• Proven experience as a collaborative, dynamic problem solver.
• Have experience working in digital marketing and executed successful campaigns for brands

Job Responsibility

• Responsibilities:
• Oversee the digital marketing strategy of the Group Marketing & Sales department.
• Develop creative strategy and marketing campaigns surrounding the digital platforms to drive brand and product awareness; conversion and upsell; retention and continuous customer engagement.
• Utilize market and customer data, consumer research and insights, and competitive intelligence to identify new opportunities and needs in the market to support and grow existing and new efforts that will drive increased presence, engagement and conversion.
• In charge in overseeing the overall execution and delivery of digital marketing plans
• Use innovation and creativity in digital marketing initiatives across platforms, including but not limited to SEO, web, mobile and social media.
• Ensure effective control of marketing spend and corresponding results and returns.
• Recommend the appropriate new media, digital platforms or social media sites to ensure optimal reach and engagement of relevant audiences for new and existing products and services