Senior Manager, Regional Content Strategy

An established organisation is seeking a bilingual Content & Editorial Strategist to drive content strategy, storytelling and audience engagement across digital platforms.

Key Responsibilities

• Develop and execute content strategy aligned to business objectives
• Lead editorial planning and shape compelling brand narratives
• Partner with senior stakeholders and cross-functional teams to identify and develop stories
• Provide editorial direction across English and Chinese content
• Drive content performance and audience engagement across regional markets

Requirements

• Proven experience in content marketing, editorial, content strategy or storytelling
• Strong editorial judgement and storytelling capabilities
• Fluent in English and Mandarin, with the ability to review and understand Chinese-language content
• Strong understanding of the Chinese social media ecosystem (e.g. WeChat, Xiaohongshu, Douyin)
• Regional exposure is highly preferred
• Strong stakeholder management and influencing skills
• Proactive, hands-on and comfortable working in a fast-paced environment with evolving briefs
• Agency background preferred

Ideal Candidate

This role suits a content marketer or content strategist rather than a traditional corporate communications professional. You are a self-starter who enjoys turning ideas into impactful content and thrives in a dynamic, high-ownership environment.

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.

#1290547 - Michelle Ong

Responsibilities

An established organisation is seeking a bilingual Content & Editorial Strategist to drive content strategy, storytelling and audience engagement across digital platforms. Key Responsibilities Develop and execute content strategy aligned to business objectives Lead editorial planning and shape compelling brand narratives Partner with senior stakeholders and cross-functional teams to identify and develop stories Provide editorial direction across English and Chinese content Drive content performance and audience engagement across regional markets Requirements Proven experience in content marketing, editorial, content strategy or storytelling Strong editorial judgement and storytelling capabilities Fluent in English and Mandarin, with the ability to review and understand Chinese-language content Strong understanding of the Chinese social media ecosystem (e.g. WeChat, Xiaohongshu, Douyin) Regional exposure is highly preferred Strong stakeholder management and influencing skills Proactive, hands-on and comfortable working in a fast-paced environment with evolving briefs Agency background preferred Ideal Candidate This role suits a content marketer or content strategist rather than a traditional corporate communications professional. You are a self-starter who enjoys turning ideas into impactful content and thrives in a dynamic, high-ownership environment. If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV. #1290547 - Michelle Ong