Senior Sales Manager (Ready Meal - Vending Machine)

Responsible for driving the growth, profitability, and operational excellence of the vending business. The role focuses on expanding vending locations, increasing sales revenue, optimizing machine performance, and leading the vending team to achieve business objectives.

Responsibilities:

Business Development & Operations

· Develop and execute strategies to expand the vending business through new site acquisition and business opportunities.

· Drive revenue growth and achieve sales and profitability targets for the vending business segment.

· Identify and secure strategic vending machine placement locations through market analysis and customer engagement.

· Monitor vending machine performance, sales trends, and product mix to maximize revenue and operational efficiency.

· Prepare annual business plans, sales forecasts, and operational budgets.

· Maintain strong relationships with landlords, property management companies, corporate clients, educational institutions, and other business partners.

· Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.

· Collaborate with procurement, logistics, and marketing teams to ensure product availability and successful promotional campaigns.

· Oversee route planning, replenishment schedules, and service standards to ensure machines are fully stocked and operational.

· Review business performance regularly and implement improvement initiatives to enhance profitability and customer satisfaction.

People Management

· Lead and manage the vending operations and sales team.

· Set performance targets and KPIs for team members.

· Coach, mentor, and develop staff to improve productivity and service quality.

· Conduct performance evaluations and implement development plans.

· Foster a high-performance culture focused on customer service, operational excellence, and business growth.

Skills & Qualifications

· Diploma in Business Administration, Marketing, Management, or related discipline.

· Minimum 8 years of experience in sales, retail, FMCG, vending, convenience retail, or related business sectors.

· Minimum 5 years of experience in a managerial role.

· Strong business acumen with proven experience in revenue growth and business expansion.

· Experience in managing multi-site operations, vending, retail, or route-based business operations will be an added advantage.

· Strong leadership, coaching, and team management capabilities.

· Excellent negotiation, relationship management, and communication skills.

· Analytical mindset with the ability to interpret sales and operational data to drive business decisions.

· Self-motivated, results-oriented, and able to thrive in a fast-paced environment.