Senior Specialist, e-Commerce Performance

Job Summary

We are seeking a commercially driven and results-oriented e-Commerce Digital Sales Manager to lead the growth and performance of U Mobile's eShop channel. This role is accountable for developing and executing the digital commerce growth strategy to drive online acquisition, conversion and revenue across the company's digital product portfolio.

• The role requires strong

commercial acumen, analytical thinking and the ability to influence stakeholders across functions to achieve business objectives in a fast-paced and evolving digital environment.

• The incumbent

is responsible for identifying commercial opportunities, translating customer and market insights into growth initiatives, and continuously optimising the end-to-end digital purchase journey. Working closely with Product, Device, Commercial, Marketing, Technology and Operations teams, the role influences cross-functional decision-making, gains alignment across diverse stakeholder groups, and drives strategic initiatives that deliver sustainable business outcomes.

The Day-To-Day Activities

• Drive the commercial performance and growth of the eShop channel across Postpaid, Broadband, and Devices by developing strategies, analysing business performance, and identifying opportunities to achieve acquisition, conversion, revenue, and profitability targets.

Lead the development of online-exclusive propositions, promotional campaigns, and customer journey optimisation initiatives to improve digital sales performance, conversion, and overall customer experience.

Act as the business owner for eShop initiatives by collaborating with and influencing cross-functional stakeholders to align priorities, drive commercial decisions, and ensure successful execution of strategic initiatives.

Monitor business performance, deliver data-driven insights and recommendations, manage governance and operational readiness, and drive continuous optimisation to maximise business outcomes and return on investment.

About You

• Bachelor's Degree in Marketing, Computer Science, Computer Engineering, or a related field.

7–10 years of experience in eCommerce, digital sales, digital marketing, or commercial management, with a proven track record of driving online sales, revenue growth, and leading cross-functional initiatives. Experience in telecommunications, subscription-based businesses, or digital commerce is an added advantage.

Strong commercial, analytical, and stakeholder management skills, with the ability to influence decision-making, manage multiple strategic initiatives, leverage data-driven insights, and collaborate effectively across cross-functional teams.

Proactive, results-driven, and adaptable, with strong commercial acumen, ownership, accountability, and the ability to navigate ambiguity, build consensus, and drive continuous improvement.