SOCIAL MEDIA & CONTENT EXECUTIVE

Social Media Management

• Manage

daily social media operations across assigned platforms including Instagram, TikTok and Xiaohongshu.

• Plan

and maintain monthly content calendars aligned with brand campaigns and business priorities.

• Schedule,

publish and optimize posts based on platform best practices.

Content Creation

• Conceptualize,

shoot, edit, and produce engaging photo/video content for social media including reels, TikToks and short-form videos.

• Develop

creative storytelling ideas to showcase hotel experiences, dining concepts, promotions and brand moments.

• Write

engaging captions and ensure all content aligns with brand tone of voice.

Community Management

• Monitor

comments, messages and community engagement across platforms in a timely and professional manner.

• Conduct

social listening and identify opportunities for engagement and trend participation.

Influencer & Campaign Coordination

• Assist

in influencer partnerships including outreach, hosting coordination and campaign execution.

• Support

campaign launches with relevant digital/social activations.

Performance & Reporting

• Track

monthly social media analytics and performance metrics including engagement, follower growth, reach and impressions.

• Provide

insights and recommendations for continuous improvement.

Requirements

Qualifications

• Diploma

/ Degree in Marketing, Communications, Digital Media or related field.

• 2–4 years’

experience in social media, digital marketing or content creation.

• Experience

in hospitality, F&B, lifestyle or agency environment preferred.

Preferred Skills

• Strong

understanding of Instagram, TikTok and Xiaohongshu trends/algorithms.

• Proficient

in Canva, CapCut, Adobe Creative Suite or similar editing tools.

• Comfortable

with photography/videography using mobile and/or camera equipment.

• Excellent

copywriting and storytelling skills.

• Creative

eye for aesthetics, branding and visual content.

• Fluent

in English; Mandarin proficiency is an advantage.