Creator Partnerships Lead (AI Products)

Position: Creator Partnerships Lead (AI Products)

Location: Singapore

Reporting Line: Marketing Director

About the Role

We are looking for a Creator Partnerships Lead to build creator-led growth for a new, pre-launch AI productivity product — the first product in Cobo’s next-generation AI product line. AI products are experience products: users don’t trust ads, they trust a credible person showing how a tool actually fits into their work. The fastest-growing AI products of the last two years were built on exactly this motion — an always-on creator ecosystem, not a media plan. You will build that ecosystem from zero: the strategy, the creator and agency network, the ambassador program, and the measurement. This is a founding, single-owner role — a strategic lead who scales through AI-automated operations and agency partners, not a large in-house team.

What You’ll Do

• Build an Always-On Creator Ecosystem – Own strategy, creator tiering, rate cards, briefs, and contracts; recruit and manage a network of creators and partner agencies across TikTok, YouTube, Instagram, X, and LinkedIn that produces a continuous drumbeat of authentic content — not one-off sponsored posts.
• Run a Tiered Creator Strategy – Build an engagement engine around micro- and mid-tier creators for consistent presence, and reserve hero creators for launch moments — optimizing for engagement and conversion, not raw reach.
• Pre-Launch Design-Partner Program – Recruit top creators as early design partners under NDA, turn early access into authentic launch-day content, and orchestrate the launch wave across markets.
• Content With Product Depth – Brief and co-create workflow demos, tutorials, and outcome-focused stories (“how this saved me five hours a week”) — creators as educators of the product, not ad inventory — while keeping technical and brand accuracy high.
• Ambassador & Affiliate Mechanics – Design incentive structures, referral/affiliate tracking, and long-term advocate retention so the program compounds instead of resetting every campaign.
• Own the Creator Budget & Measurement – Allocate the creator budget across tiers, platforms, and agencies; measure what matters — qualified signups, activation, and creator-driven CAC versus paid channels — while managing the inherent top-of-funnel ambiguity of creator marketing honestly.
• AI-Native Creator Ops – Automate creator research, outreach, tracking, and payout operations with AI agents and workflows; run a lean “strategic lead + AI + agency” operating model.
• Product Feedback Loop – Turn top creators into collaborators: channel their product feedback and campaign concepts back into the product team weekly — creators are our earliest and loudest users.

What We’re Looking For

• 5+ years in creator, influencer, or partnership marketing for consumer or prosumer tech products, including building a creator program from zero to scale — a portfolio of concrete cases with results is required.
• A real, working network of creators and creator agencies in AI tools, productivity, or tech content across international markets — you can name who actually moves the needle for a product like ours, and why.
• Fluent in both short-form and long-form ecosystems: TikTok/Instagram discovery mechanics as well as YouTube tutorial and review culture.
• Data-driven by default: conversion-based measurement, affiliate/UTM attribution, and creator ROI modeling — you optimize for activation, not follower counts.
• Strong negotiation and relationship craft: comfortable structuring exclusivity, handling conflicts of interest, and keeping disclosure and platform compliance clean.
• A daily AI practitioner: you already use LLMs and agents in your own workflow and are excited to automate the operations layer of creator marketing.
• Professional proficiency in both English and Mandarin for a bilingual work environment.
• Thrives in a founder-led, pre-launch, fast-moving environment.

Nice to Have

• Personal experience as a content creator with a track record of building an audience.
• Experience at an AI-native product company that grew through creator marketing (e.g., AI tools or consumer AI apps).
• Experience designing ambassador programs or automating creator operations with AI tooling.

About Us

Cobo builds secure financial rails for humans and AI agents. Founded in 2017 by blockchain pioneers, Cobo safeguards billions of dollars in assets for 500+ institutions worldwide with a zero-incident security track record, certified to ISO 27001 and SOC 2.

Today, Cobo runs the industry’s most complete digital asset platform: multi-model custody spanning Custodial, MPC, and Exchange wallets with broad multi-chain, multi-network, and multi-token support; stablecoin payment rails that move value at internet speed; and self-serve, AI-guided onboarding that brings enterprise-grade security to teams of any size — set up in minutes, not months. As AI agents become economic actors, Cobo is building the trust infrastructure they will transact on.

Visit www.cobo.com for more information.