Executive, Brand Marketing

Position Responsibilities:

• Support the development and execution of strategic marketing initiatives for ZUS COFFEE Brands across Malaysia and regional markets.
• Assist Brand Managers in executing Go-to-Market (GTM) strategies, product launches, and marketing campaigns to strengthen brand equity and drive commercial growth.
• Coordinate integrated marketing campaigns, brand partnerships, and promotional activities while ensuring brand consistency across all consumer touchpoints.
• Work closely with Sales, Trade Marketing, E-commerce, and cross-functional teams to align marketing initiatives with business objectives and channel opportunities.
• Support the development of compelling content, brand storytelling, and creative marketing assets that enhance brand awareness and customer engagement.
• Monitor campaign performance and provide marketing insights through consumer, competitor, and market analysis to optimise future initiatives.
• Assist in tracking marketing budgets, campaign expenditures, and ROI to ensure efficient utilisation of marketing resources.
• Prepare marketing reports, presentations, and business review materials for internal stakeholders and Joint Business Planning (JBP) sessions with key retail partners.
• Liaise with external agencies, vendors, and business partners to ensure timely and successful execution of marketing activities.
• Support day-to-day brand operations and undertake ad hoc projects assigned by the Head of Marketing.

Qualification & Experience

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related discipline.
• 1–2 years of relevant working experience in FMCG, preferably within the Food & Beverage industry. Fresh graduates with relevant internship or project experience are encouraged to apply.
• Experience in Brand Marketing or Trade Marketing will be an added advantage.
• Good understanding of branding, integrated marketing, consumer behaviour, and Go-to-Market (GTM) strategies.
• Strong analytical, communication, presentation, and interpersonal skills.
• Experience with market research and marketing analytics tools is an added advantage.
• Able to work independently with minimal supervision while collaborating effectively across multiple departments.
• Fluent in English and Bahasa Malaysia. Mandarin proficiency is an added advantage.

a Necessity, not a Luxury.