EXECUTIVE, CAMPAIGN & LEAD

GENERAL DESCRIPTION

1. The Marketing executive is responsible to support the head of Marketing in the hospital to attain the department’s objectives through marketing activities.
2. Responsible for planning, executing, and overseeing marketing strategies and campaigns to drive brand awareness, customer engagement, and business growth.
3. Any information/intelligence gathered must be shared with KPJ HQ & regional

Office.

4. Any other duties will be assigned by the management from time to time.

JOB DESCRIPTION

• Stay updated with the latest digital marketing trends, tools, and best practices.
• Conduct market research and competitor analysis to help develop effective campaigns.
• Coordinate with external agencies, suppliers, and partners for campaign execution.
• To take in complaint/feedback from corporate clients and act upon it by informing the relevant Head of Departments/related person in charge to follow up and close it after completion.
• Introduce new packages and promotion for the purpose of improving or acquiring sales.
• To coordinate and plan projects undertaken by the department.
• Track and analyze the performance of campaigns, providing regular reports and insights to management.
• To tailored packages suit to client’s requirement.
• Manage social media accounts and develop engaging content calendars.
• Support in organizing marketing events, trade shows, or webinars.
• Assist in maintaining consistent brand messaging across all marketing channels.
• To attend meetings as when required.
• To sit in committees as and when required.
• To attend training in relation to the job requirement.
• To participate in activities to enhance the hospital’s images.
• Create interactive content for Media Social platform.
• Plan, execute and tracking campaign and leads.
• Attend inquiries regarding promotion leads from social media platform and WhatsApp.
• Pre-production, production and post production for paid posting, digital advertisement and influencer project.

JOB REQUIREMENT

Education:

• Must possess at least a Diploma Marcomm/Sales/Marketing/Public Relation with 3 years’ experience in related field. / Must possess at least a Diploma/Bachelor's in Degree Marcomm/Sales/Marketing/Public Relation.

Knowledge and Experiences:

• 1–3 years of experience in digital marketing/Marcomm/Sales/Marketing/Public Relation/.
• Aggressive, independent, self-motivated and fast learner.

Skills & Competencies:

• Photo and videography skills and editing will be an added advantage.
• Good communication, good project management skills, a good team player.

Special skills required

• Good communication skills, able to write and converse well in English & Bahasa Malaysia. Other languages will be an added advantage.
• Good computer knowledge will be an added advantage.

Personal attributes

• Has good communication and interpersonal skills.
• Seek to treat, maintain patient's dignity, privacy, autonomy and confidentiality.
• Prepared to work as a team member.