SENIOR CONTENT PRODUCER

About The Department:

The Marketing team drives iCar Asia’s growth by enhancing customer lifetime value. Through market research, competitive analysis, brand strategy, and communications, the team ensures a customer-centric approach to achieving business goals.

Job Purpose:

Lead the development and execution of content strategies based on the marketing plan set by the Marketing Team Lead and Head of Marketing. Coordinate content planning and production with marketing and content teams, driving brand awareness and growing Carlist.my social media presence and engagement.

Key Accountabilities:

• Strategy Development: Co-create and implement full content strategies aligned with marketing objectives and overall business goals.
• Hands-on Content Creation & Editing: Actively participate in content creation, including ideation, scripting, video shooting, live video hosting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
• Content Coordination & Execution: Manage content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and other content creators for platform-specific content.
• Cross-functional Collaboration: Collaborate with creative, performance, and PR teams to ensure all content and messaging remain consistent and aligned with the broader marketing strategy.

Requirements:

• Minimum 2 years of experience in social media content production & video hosting, with proven success in managing brand presence across multiple platforms.
• Strong knowledge of social media tools and platforms, with practical experience in creating and editing social media content (video editing, photo editing, graphic design).
• Hands-on experience with content creation, including shooting and editing videos and photos, for platforms like Instagram, TikTok, and YouTube.
• Proficiency in editing software such as Canva, CapCut, or other tools relevant to social media content production.
• Strong analytical skills to track performance and make data-driven decisions.
• Excellent communication and storytelling skills, with a creative flair for engaging content.
• Up-to-date with social media trends and conversational topics in Malaysia, with the ability to quickly adapt and incorporate them into content strategies.
• Strong command in English and Bahasa Melayu.
• Comfortable in front of the camera and good presentation skills.
• Flexibility to work non-standard hours, including weekends.
• Own transport.

Work Location:

iCar Asia Sdn Bhd

Mid Valley City, Lingkaran Syed Putra, Kuala Lumpur